Fiat Mio is a combination of ideas.
Your ideas combined with our will to realize them will create a new way of thinking the future of motor vehicles.

In order to understand MIO, we rescued the thinking of a great Italian, like Fiat, namely Michelangelo. The sculpture master believed that by just simply lapidating and chipping away the rough material one would find a great work of art in any stone block.

This is Fiat’s intention. Fiat Mio is a participative project that combines the ideas of future cars to create a huge block. This block will serve as raw materials from which to extract a great project for the future generations.

The first car made in Creative Commons
To begin with, what is Creative Commons?

What is Creative Commons?

They are licenses that allow the standardization of creation and distribution of free contents. Contrary to the Copyright, they make sharing of content among users easier.

The Fiat Mio project will make use of these licenses to add and disseminate the ideas you send to fiatmio.cc. It is through them, conjunctly with our engineering and style teams, that we will produce a concept car, the first in the world created by and for users.

The URL shed some light on what we mean: fiatmio.cc is Creative Commons, fiatmio.cc is Collaborative Car, fiatmio.cc is Concept Car, fiatmio is Consumer Car.

Please remember that all content will be free. Fiat believes that the information generated in this project should be shared without restrictions for use by simple users or engineers and manufacturers, and other vehicle manufacturers.

In addition to thinking the future with our consumers, we of Fiat believe so much in this project that we are committed to making it real.

The ideas from users combined will be tested and made viable with the proposals of our engineers. The final result will be the Fiat Concept Car III (FCC III), Fiat’s new concept car to be presented in the 2010 International Sao Paulo Auto Show.

Everything began in 2006 when Fiat celebrated its 30th anniversary in Brazil. Instead of remembering its 30-year presence in Brazil, we decided to celebrate our presence in the country by inviting people to devise the future with the campaign “Fiat 30 years, inviting you to devise the future”, with children and youths as its major players, revealing their visions of the new era.

People had the chance to participate in an interactive experience on the Internet in which an exercise indicated the expectations of Internet users of different regions, ages and social classes for the next 30 years. On the hotsite http://www.fiat30anos.com.br, thousands of Brazilian left their expectations of the future (on video, audio or text) and talked about the world in which we live.

Fiat 30 years

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See the website

In continuation of this process, in the same year Fiat presented its first 100% Brazilian creation in the 24th International Sao Paulo Auto Show, the Fiat Concept Car I (FCCI), an Adventure-inspired coupé developed by Fiat Brazil’s Style Center.

FCC I

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Studies continued from there but with a new focus: Create an Environment & Fun concept vehicle, i.e. an ecologically correct car that gave pleasure in driving it. The result was the Fiat Concept Car II (FCC II), a concept car presented in the International Sao Paulo Auto Show in 2008.

Developed in the Giovanni Agnelli Development Center in Betim (MG[State of Minas Gerais]), the FCC II is more than just a concept car. It was built with highly correct and ecological components. It is a research lab in search of new technologies based on the adoption of new mobility solutions with alternate, reusable and pollution-free materials.

FCC II

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After these two victorious projects, we continue to research and develop new technologies. We also continue connected to the trends and behavior of consumers in order to achieve a closer and better relationship with those who patronize our brand. It is for this reason that we at Fiat wish to work with your ideas as well. And that was how Fiat Mio originated.

We know that the environmental responsibility of a car manufacturer should not end when the vehicle leaves the assembly line. It extended to our relationship with consumers, the environment of cities, and their mobility. It is from this point that Fiat wishes to find solutions that contribute to the protection of the environment and better quality of life for all.

We must think of the future in a collective and participative form. Fiat therefore assumes the commitment to continue the Fiat Mio project, converting your ideas into reality. They may be simple or complex, it doesn’t matter. Everyone has an idea of how the future should be, or what to do to make it better. It is therefore essential that you participate in this more than democratic forum.

Let’s combine your ideas with our capacity to produce them. We wish to create a new project with you, a new car, a new form of transport for the next generations.